Attribute
FinOps without Tagging
Attribute brought me in during stealth to lead a full rebrand, positioning, and website project. I wrote the company narrative, translated it into sharp product messaging, and owned the website build end-to-end, from copy and structure to collaborating with design and development.
In a blue-ocean space within FinOps, Attribute isn’t about cost-cutting but about unlocking business insights. My work helped define this new sub-category and position Attribute as the company leading it.
I hired Ido for a short-term project to build and launch our first website. The original scope was writing the website content, but he went above and beyond and crafted our strategic narrative, brand messaging, and product design elements under tight deadlines.
Ido’s ability to translate complex concepts into compelling stories made our website launch a huge success.
I highly recommend working with him.
Izhak Zimmerman
Website
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