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Control Monkey

Terraform Automation Platform

Industry:
Cloud Computing
Stage:
Seed

ControlMonkey is a Terraform automation platform that helps DevOps teams gain full visibility and control over their cloud infrastructure. When I joined, they were an early-stage startup with big ambitions but no clear marketing foundation.

For 18 months I served as ControlMonkey’s Fractional CMO, building their marketing from the ground up. From positioning and messaging to a new website, content engine, videos, and global events - I helped transform a technical product into a standout brand in the DevOps space.

Positioning Before:
Cloud Management Platform
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Positioning After:
Terraform Automation Platform
Tagline Before:
Level up your Terraform Game
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Tagline After:
Govern your cloud with Terraform
Aharon Twizer

I hired Ido as a Fractional CMO for ControlMonkey to help us scale our marketing efforts.

Besides his vast knowledge of Cloud and DevOps technology, Ido is a brilliant marketer with exceptional creative skills. Ido’s presence, dedication, and passion for our success make him an integral part of the team.

I highly recommend working with Ido. He was exactly the partner I was looking for to help us level up our marketing.

Aharon Twizer

CEO & Co-founder

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Before
After

Website

Weekly Product Releases

Control Monkey banner: “Terraform Modules SBOM Report Out-of-the-Box.” Monkey with report box on futuristic blue grid.
Control Monkey visual: “One-Click Drift Remediation.” Interface shows drift list with reconcile button and glowing orange lights.
Control Monkey image: “Git Repositories Explorer.” Detective monkey inspects branching Git environments for Production, Dev, and Staging.
Control Monkey graphic: “Terraform Modules – Restrict Versions.” Monkey controls module versions with checkpoint barrier and version list.
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Social Media

Control Monkey poster promoting AWS Summit Toronto. Text reads “Govern your cloud with Terraform”. Cartoon monkey wearing a red hat and jacket holds a maple syrup bottle. Event details: Booth #204, September 11th, Toronto.
Control Monkey poster promoting AWS Summit New York. Text reads “Harness Terraform to its full potential”. Cartoon monkey dressed as the Statue of Liberty holding a torch. Event details: Booth #938, July 10th, New York.
Promotional banner for Control Monkey and Rapyd meetup titled “Shift-Left Cloud Security with Terraform”. Features photos of speakers Aharon Twizer, Nir Rothenberg, and Valeri Goltsman. Event date June 3rd, at AWS Floor 28, Sarona Tower.
Meme showing shocked characters from a movie scene labeled Head of SRE, Head of DevOps, and VP R&D. Caption reads “You found out the CTO has been changing resources from the console.” Control Monkey logo at bottom.
Meme using Victoria and David Beckham. Text reads: “We’re fully GitOps / Be honest / We manage everything with Terraform / Be honest / We modify the VPC from the AWS console / Thank you.” Control Monkey logo in corner.
Funny meme showing a young woman helping an elderly lady with a walker. Text: “When I was in DevOps we ran our Terraform automation with Jenkins.” Reply: “Sure grandma, let’s get you to bed.” Control Monkey logo on top.
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Content

Control Monkey graphic: “The Unsung Hero of Infrastructure Management – Version Control.” Superhero monkey on stage with GitHub, AWS, and cloud icons.
Control Monkey visual: “Infra-as-Code – Critical Aspect for Your Disaster Recovery Plan.” Monkey holds a sign with a 24h backup timeline.
Control Monkey image: “PCI-DSS Compliance Made Proactive with Terraform.” Green credit card, lock, and Terraform logo.
Control Monkey x Windward banner: “From Days to Minutes – How Windward Accelerates Amazon Bedrock Usage.” Monkey captain on a futuristic ship.
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Video Testimonials

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Windward
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Ido Assaf smiling, leaning on a table in a bright room
Let’s build an awesome brand together
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