Zesty
Cloud Optimization Platform
I joined Zesty as the first marketer and 8th employee, with a mission to help the company stand out in a crowded, uninspired market. My first initiative was a full rebrand - new name, new identity, and a fresh narrative that cut through the noise.
From there, I built the marketing function from scratch, scaling it into a 10-person team with a seven-figure budget. As VP of Marketing, I led positioning, brand, and demand generation that drove growth from $1M to $25M ARR and helped secure Zesty’s $35M Series A and $75M Series B rounds.
From zero marketing to global recognition, I helped establish Zesty as a category leader in cloud cost optimization.
What truly sets Ido apart is his remarkable creativity. He has an innate talent for transforming even the most mundane marketing initiatives into captivating experiences that resonate with customers. He consistently delivered exceptional work that exceeded expectations.
His unwavering passion for innovation and creativity, combined with his hard working attitude and exceptional skills, make him an invaluable marketing asset.
Should you require any further information, it would be my pleasure to continue to sing his praises.
Lori Brigg
Rebranding
Before
After
Website
Before
After
Field Marketing
Commercials
Video Testimonials
Social Media