Marketing for startups building hard things.

If your tech solves complex problems, I’ll help your customers get it, want it, and love it.
Built for founders who’d rather ship code than write copy.

Proudly worked with these teams

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Ido Assaf photo

I’m a former engineer who fell in love with marketing and storytelling.

Today, I help deep-tech teams sound as smart, and look as cool as the features they’re building.
If it’s messy, niche, or tough to explain - I’m all in.

My Story
My Story

Here’s how I can help you

Fractional marketing that gets your product and gets it out there.

Fractional CMO

Your part-time CMO with full-time results. I’ll drive strategy, lead execution, and move fast with your team.

Positioning & Website

I’ll translate your deep-tech product into a simple, powerful narrative, and a website that works from day one.

Video Production

Explainers, testimonials, and commercials that turn complex tech into stories your audience will remember.

What I love doing

You build the product. I help the world get it.
This is how it looks like.

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How my clients feel

Shahar Ben-Hador

Shahar Ben-Hador

CEO & Co-founder
,
Radiant

Ido started as an advisor, and when our VP of Marketing left, he stepped up as a Fractional CMO and owned the role like a full-timer.

From leading our rebrand to producing high-impact videos and running two major conference activations - Ido brought a rare mix of deep technical understanding and creative energy that took Radiant to new heights.

He’s a partner you can fully trust, one who never drops the ball, treats your brand like his own, and consistently delivers results.

Izhak Zimmerman

Izhak Zimmerman

CEO & Co-founder
,
Attribute

I hired Ido for a short-term project to build and launch our first website. The original scope was writing the website content, but he went above and beyond and crafted our strategic narrative, brand messaging, and product design elements under tight deadlines.

Ido’s ability to translate complex concepts into compelling stories made our website launch a huge success.

I highly recommend working with him.

Aaron Bours

Aaron Bours

CMO
,
Hyro

I brought Ido on as a fractional CMO at Hyro while I was away for seven months. He stepped in seamlessly, connected with and led our 8-person marketing team, and kept things moving without missing a beat.

From strategy to execution, Ido delivered, despite working only part-time.

He understood our goals, kept the team aligned, and provided structure and clarity at a critical time for the company.

I couldn’t have asked for a better stand-in. I highly recommend.

Lori Brigg

Lori Brigg

Former CRO
,
Zesty

What truly sets Ido apart is his remarkable creativity. He has an innate talent for transforming even the most mundane marketing initiatives into captivating experiences that resonate with customers. He consistently delivered exceptional work that exceeded expectations.

His unwavering passion for innovation and creativity, combined with his hard working attitude and exceptional skills, make him an invaluable marketing asset.

Should you require any further information, it would be my pleasure to continue to sing his praises.

Aharon Twizer

Aharon Twizer

CEO & Co-founder
,
Control Monkey

I hired Ido as a Fractional CMO for ControlMonkey to help us scale our marketing efforts.

Besides his vast knowledge of Cloud and DevOps technology, Ido is a brilliant marketer with exceptional creative skills. Ido’s presence, dedication, and passion for our success make him an integral part of the team.

I highly recommend working with Ido. He was exactly the partner I was looking for to help us level up our marketing.

Amit Ashbel

Amit Ashbel

VP of Marketing
,
Qwak

We engaged with Ido and Avi to produce a new commercial for Qwak that would explain our platform in a fun and engaging way.

From the initial concept to the final execution, Ido and Avi demonstrated world-class professionalism and creativity. I wanted to thank them again for their magic and devotion, which made this commercial a huge success with great feedback across the board.

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Finally, a marketer who speaks your language

Turning your complex tech into stories people understand, love, and remember.

Engineer turned marketer

Part-time CMO. Full-time focus.

The Ideal blend of tech and creative

Access my provider network

Ido Assaf smiling, leaning on a table in a bright room
Let’s build an awesome brand together
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